The People's Choice Award puts the power entirely in your hands. YOU get to decide who YOU feel had the strongest movie, with the winner of the vote announced at the Award Show.
For those of you who have a film nominated in this category, we would suggest a strong marketing campaign to help promoter votes. Let your community know you have a film up for selection and encourage them to vote, not only will this help your chances of winning the vote, but it also means that more people will be watching your movie and encouraging others to also.
Below is the video of last year's winners of the People's Choice Award: